This is what social media does well when done correctly. It allows you to connect with people you wouldn’t be able to without social media. The real problem has become the uprise of endless ads, drama and fake personas the users have unconsciously created a demand for. I like social media for its ability to connect but despise the bullshit it comes with. Love the article and your take on unbranding. Gave me a new perspective and for that I appreciate your article. Thanks for sharing!